Development and promotion

Organisation de la pratique du quad au Québec

With its 134 clubs and more than 48,000 FQCQ (Fédération Québécoise des Clubs Quads) members throughout the territory, Quebec has a unique structure and operating framework.

There are an estimated 300,000 vehicles in circulation in the province of Québec alone, of which 294,706 are registered with the S.A.A.Q. ATVing can be practiced year-round, notably in winter (on trails maintained by clubs).

Atving and clubs statistics. Quad: a young and growing industry.

In 10 years, from 1993 to 2004:

The number of registered ATVs has more than doubled, going from 128,901 to 294,706, adding more than 165,805 vehicles, which converts to a 116% increase.

As of September 2001, 13% of the adult population in Québec had practiced at least a quad leisure trip of an hour or more, during the preceding 12 months. ATVing appears to be as thriving as much if not more than snowmobile. (Practice rates for snowmobile were 14% in 1998, while numbers of registered vehicles have been decreasing since 1995).

Source: Final report from Desjardins Marketing Stratégie, in collaboration with Tescult inc. Québec, August 2004.

Marked trail network

Clubs affiliated to the FQCQ offer 17,045 km of trails, of which 9,661.15 km are available in winter only, 7,384 km during the summer and 4,685 km year-round.

Listing of regions offering year-round access to the trails:

  • Bas-Saint-Laurent
  • Saguenay-Lac-Saint-Jean
  • Capitale-Nationale
  • Mauricie
  • Estrie
  • Outaouais
  • Abitibi-Témiscamingue
  • Îles-de-la-Madeleine
  • Chaudière-Appalaches
  • Lanaudière
  • Laurentides
  • Montérégie
  • Centre-du-Québec

Winter Trail Access:

  • Capitale-Nationale

Summer trail Access :

  • Côte-Nord
  • Capitale-Nationale
  • Gaspésie

The québec market

Desired aspects sought by quad drivers:

  • Well maintained trails
  • Adequate signage
  • Beautiful landscapes

Snow conditions in the winter and vast natural expanses easily accessible via trail networks, making it even more important to rely on field crews composed of local clubs, overseen by a strong and representative provincial organization.

The industry

YearRegistered Vehicles on December 31stMembers on October 31stKM of trailsMember Clubs on April 30thNew off-road vehicles sold in Québec
2003276 57651 10817 15914028 605
2002257 99343 86716 43613037 303
2001238 15133 65815 04612123 415
2000222 59631 71111 33410921 816
1999191 31123 5178 90610017 807
1998175 02616 644N/D9511 117
1997162 89212 500N/D7710 548
1996156 19411 0008 227728 663
1995147 6479000609 238
1994138 172N/D539 812
1993128 901N/D5111 429

Overview of the economic impact of the quad industry in quebec

Spending associated with ATVing is estimated at around $250 million. Economic fallouts benefit regions where the economy is less diversified.

Growth of the industry starts with:

  • Setting up well-designed trails, interconnected and easily accessible, properly documented and mapped.
  • Developing secondary networks along the main ATV trails, in areas with significant touristic appeal.
  • Emphasize regions north of the St. Lawrence river with the best snow conditions in winter and vast natural expanses readily accessible.
  • Through existing networks.
  • The need to rely on an existing on field organization composed of local groups, overseen by a representative and strong provincial structure.

Source : July 1996 Pluram and the Société de l’assurance automobile du Québec.

Email copied into your clipboard